Tastemaking as placemaking

My next book, Wine, sustainability, and fermenting the ‘good life’: Tastemaking as placemaking, is under contract with Palgrave, with expected publication in late 2025.
.
The book will examine how taste makes place and the potential for the (fine) wine industry to “ferment” sustainability via a case study of a particular, obscure grape and wine, Sagrantino, as produced and re-produced in Texas (US) and Umbria (Italy).
.